Beyond the Plate: How a CPG Retail Strategy MultipliesYour Restaurant’s Impact

Most restaurant owners dream of seeing their brand flourish beyond its four walls—more locations, more customers, more revenue. But what if scaling wasn’t just about opening new locations? What if your most iconic menu items could be in thousands of homes across the country while simultaneously bringing more foot traffic into your restaurant?

That’s exactly what we do at Pivot North Consulting Group. Through our proprietary Menu to Market system, we help restaurant brands develop innovative retail food products based on their most popular menu items, expand into the retail space, drive national awareness, and create profitable new revenue streams—all while reinforcing their existing brand and business.

This isn’t just about selling products —it’s about building a legacy that stretches far beyond the footprint of your restaurant locations.

How Retail Elevates Your Restaurant Brand

Imagine customers picking up a bottle of Moonswiner’s BBQ Sauce at their local grocery store. The rich, smoky flavor reminds them of their last visit to the restaurant, prompting them to plan their next visit. That’s the power of a well-executed Consumer Packaged Goods (CPG) strategy—it keeps your brand top of mind, driving both retail and restaurant sales at the same time.

This “double-duty marketing” works because:

 ✔ Retail products reinforce brand recognition – A bottle of Huckleberry’s Syrup in someone’s kitchen means they think of Huckleberry’s Breakfast & Lunch every morning.

 ✔ Retail presence builds credibility – If your product is good enough for grocery shelves, consumers view your restaurant as an industry leader.

 ✔ It creates new revenue streams without adding locations – Tacotarian’s plant-based taco fillings aren’t just fueling restaurant growth; they’re allowing the brand to scale into new markets in parallel to their restaurant location growth.

Case Study: Fanci Freez – Nostalgia That Sells

When we helped Fanci Freez launch its Soft Serve Milkshakes into the frozen aisle, it wasn’t just about putting a product on a shelf. It was about delivering nostalgia, giving customers the ability to experience that classic drive-in taste from the comfort of home.

The result? 🏆 #1 in the novelty frozen ice cream category for over 80 weeks 🏆 Award-winning, innovative packaging (Sofi Grand Honors Winner plus multiple American Advertising awards) 🏆 Retailers chasing us down to carry it!

That’s what happens when you create a high-velocity, retail-ready, consumer-favorite product.

How We Do It: The Menu to Market System

At Pivot North Consulting Group we take restaurant brands through a streamlined, three-phase process designed for speed, success, and scale.

🔹 Phase 1: Product Development & Market Research – We identify your menu items with exceptional retail potential, validate demand using Nielsen and industry data, and map out your costs, margins, and pricing strategies.

🔹 Phase 2: Packaging, Manufacturing & Distribution – We design eye-catching, sell-from-the-shelf packaging, secure FDA-compliant labeling, source co-manufacturers, and build your retail distribution network.

🔹 Phase 3: Retail Sales & Marketing – We don’t just get you on the shelf; we make sure your products sell-through. Our dedicated merchandising, demo events, influencer partnerships, and geo-targeted digital campaigns drive new and repeat sales.

Why Our Restaurant Clients Win

Our restaurant clients don’t just enter retail—they dominate it. Whether it’s Mothership Coffee’s premium specialty blends, Shachi’s bold Indian-inspired sauces, or Huckleberry’s legendary syrups and jams, we transform iconic menu items into high-performing retail products.

And because we manage everything—from product development, manufacturing, distribution, marketing, and in-store execution—our clients get to focus on what they do best: running their restaurants.

Are You Ready to Take Your Brand Nationwide?

If you’ve ever considered scaling your restaurant brand this is your moment. Retail is the ultimate brand amplifier, revenue generator, and customer magnet—and we know exactly how to bring your vision to life.

Let’s build your restaurant’s next chapter. Click the link below to schedule a consultation and explore how Menu to Market can take your brand to the next level.