BENEFITS OF A RETAIL STRATEGY
PARALLEL
PROFIT CENTER
With Menu to Market®, build a PROFITABLE, SCALABLE REVENUE STREAM with zero added headcount or
new locations.
RECESSION
PROOF
Build a hedge against economic fluctuations and meet guests where they spend: AT YOUR RESTAURANTS OR THE GROCERY STORE.
PROVEN
CONCEPT
Leverage your brand’s popularity to GROW RETAIL REVENUE. Guests already love your signature flavors, giving you a tremendous advantage in retail placements.
DOUBLE DUTY
MARKETING
A CPG retail strategy amplifies your restaurant brand’s REACH AND REPUTATION. This approach not only enhances your brand’s local and regional presence but also paves the way for national expansion.
ADDS
VALUATION
A profitable retail revenue stream increases your brand’s valuation, making it more appealing to buyers and financial partners when seeking NEW FUNDING
or planning a sale.
SCALE YOUR RESTAURANT
BUSINESS WITH NO ADDED
HEADCOUNT OR NEW LOCATIONS
REPRESENTING THESE PREMIUM RESTAURANT BRANDS
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1
CONCEPT
Validation
• Concept validation of your food ideas.
• Market and MSRP analysis.
• Financial Pro Forma - expected costs, profit, ROI, and cash flow needs for the first 24 months of launch.
• Retailer Roadmap, identify the best retailers for product line.
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2
PRODUCT
Readiness
• Formula Work.
• Packaging.
• Label Compliance.
• Co-Packer Sourcing & Management.
• Marketing Coordination.
• Preparation for Distribution & Fufillment.
3
SELL ON
the Shelves!
• Sales & Brokerage - get on the shelf.
• Marketing - Retailer - side to drive sell-through.
• Vendor Management.
• Production, Distribution & Supply Chain Management.
•Financial Reporting & Cost Controls.
FREQUENTLY ASKED QUESTIONS
ON-DEMAND WORKSHOP
FOR RESTAURANT BRANDS
Are you a restaurant owner looking for innovative ways to grow your business? Curious how savvy restaurant brands scale beyond their physical locations to drive profitable, parallel revenue with a retail strategy?
Join Gail Kurpgeweit, CEO of Pivot North Consulting Group, in an exclusive on-demand workshop designed specifically for successful restaurant brand owners.