top of page
Header BG Image RB.png

LEVERAGING YOUR
MOST POPULAR
MENU ITEMS FOR
RETAIL SUCCESS

BENEFITS OF A RETAIL STRATEGY

PARALLEL
PROFIT CENTER

With Menu to Market®, build a PROFITABLE, SCALABLE REVENUE STREAM with zero added headcount or
new locations.

RECESSION
PROOF

Build a hedge against economic fluctuations and meet guests where they spend:  AT YOUR RESTAURANTS OR THE GROCERY STORE.

PROVEN
CONCEPT

Leverage your brand’s popularity to GROW RETAIL REVENUE. Guests already love your signature flavors, giving you a tremendous advantage in retail placements.

DOUBLE DUTY
MARKETING

A CPG retail strategy amplifies your restaurant brand’s REACH AND REPUTATION. This approach not only enhances your brand’s local and regional presence but also paves the way for national expansion.

ADDS
VALUATION

A profitable retail revenue stream increases your brand’s valuation, making it more appealing to buyers and financial partners when seeking NEW FUNDING
or planning a sale.

Map.png

SCALE YOUR RESTAURANT
BUSINESS WITH
NO ADDED
HEADCOUNT
OR NEW LOCATIONS

REPRESENTING THESE PREMIUM RESTAURANT BRANDS

tacotarian lifestyle with 2 skus.png
M2M Banner.png
image (1).png

1

CONCEPT
  Validation

• Is your menu item a good candidate for retail?
• What will it cost?
• How much will you make in net profit and by when?  
• What is your launch roadmap?

image (2).png

2

PRODUCT
  Readiness

• Everything required to create a CPG from your menu item.  
• Source a co-packer.
• Establish distribution channels.

IMG_1079.jpeg

3

SELL ON
  the Shelves!

• Our team goes to work selling your product to top Retailers.
• Local, regional, then national grocery stores and premium outlets.
• We manage the entire supply chain and distribution channels.

FREQUENTLY ASKED QUESTIONS

  • How do you know which of our menu items would be good for retail?
    First, we look at the menu items you’re most well-known for or that are most popular for your brand, then evaluate the viability of that item as a manufacturable shelf-stable or frozen product. From there, we analyze the “novelty” factor to determine how we can develop innovation around your product to make it stand out on shelves. Then we take a deep dive into the Nielsen category data to determine potential for market, estimated profitability and investment required. Taking all of these factors into consideration, we can make a solid recommendation as to which of your menu items have the best potential for retail.
  • How can I learn more about how to develop a retail strategy for my restaurant brand?
    You can listen to our on-demand informational webinar
  • What does CPG mean?
    CPG means Consumer Packaged Good. It is any packaged product that can be sold on retail shelves or in DTC (direct-to-consumer) channels.
  • Will my products sell outside of my local community?
    We specifically design products to have legs for a national campaign. Sometimes this requires additional investment in branding and marketing, so we have trusted partners we can recommend for these elements of the project. But bottom line, we won’t take a restaurant brand into our Brokerage program unless we believe they can perform on a national stage.

NEED MORE DETAILS?
CONTACT US

Thanks for submitting!

ON-DEMAND WORKSHOP
FOR RESTAURANT BRANDS

Are you a restaurant owner looking for innovative ways to grow your business?  Curious how savvy restaurant brands scale beyond their physical locations to drive profitable, parallel revenue with a retail strategy?

 

Join Gail Kurpgeweit, CEO of Pivot North Consulting Group, in an exclusive on-demand workshop designed specifically for successful restaurant brand owners.

bottom of page