ABOUT US:
Turning Menus into Market Success with
PNC Specialty Foods
Menu to Market: Helping Restaurant Brands Scale
with a Retail Products Strategy
Led by industry expert Gail Kurpgeweit, Menu to Market® is the proven system for turning restaurant brands into top-selling retail products.
Gail Kurpgeweit, founder and CEO of Pivot North Consulting Group, is a nationally recognized leader in restaurant growth strategy and CPG food product development. As the creator of the Menu to Market® system, she helps restaurant owners scale their most popular menu items into premium retail products—without opening new locations, franchising, or hiring internal CPG teams.

Menu to Market is a proprietary, end-to-end solution that transforms beloved restaurant offerings into high-performance consumer packaged goods (CPG) for grocery, club, and specialty retail. Gail Kurpgeweit and her team manage every step, from formulation and FDA-compliant labeling to packaging design, go-to-market strategy, and retail distribution.
Through her companies—Pivot North Consulting Group and PNC Specialty Foods—Gail Kurpgeweit has built the only vertically integrated system designed exclusively for restaurant brands entering retail. Unlike traditional food brokers or co-manufacturers, her approach combines product development, marketing, and national distribution under one roof—with a laser focus on velocity, visibility, and sell-through.
With PNC Specialty Foods as the brokerage and distribution partner, Menu to Market clients benefit from in-store merchandising, in-app promotions, and real-time retail support to keep shelves stocked and sales strong.
Restaurant founders partner with Gail Kurpgeweit because she understands their world—and how to bridge it with retail. She’s helped bring hundreds of SKUs to market, and continues to lead the industry with a model built on transparency, ownership, and results.
If your restaurant brand is ready to scale, Menu to Market® is the partner that gets you there—faster, smarter, and retail-ready.
WHY CHOOSE US?
Award-Winning Expertise
From the 2024 Sofi Awards to industry awards across the U.S., our products are recognized for innovation, packaging, and quality.
Proven Results
Our products are proven performers on shelf driving both velocity and incremental sales.
Retail Relationships
Trusted by top grocery chains and premium Retailers across the U.S.
Scalable Growth
We turn bold ideas into top-performing retail products, helping both restaurant brands and retailers achieve their goals.