Could Your Hottest Menu Item Become the Coolest Brand in the Freezer?
Food manufacturing executive and CPG commercialization expert Gail Kurpgeweit explains why restaurants, bakeries, coffee companies, confectioners, and established consumer brands may be uniquely positioned to win in frozen retail, and how Ice Cream Factory helps turn existing brand loyalty into scalable ice cream products. The next breakout ice cream brand may already have a line out the door. It may be a restaurant known for a signature dessert. A bakery with a cult following. A coffee...